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YMCA Campers Visit Kelly MarComCONTACT:
Sanford, N.C. – August 21, 2008 – Kelly MarCom recently welcomed 15 Lee County YMCA campers to the agency to help them discover the process of creating a brand, advertisements and marketing campaigns. The campers were part of Camp Upward Bound, an adventure-based camp experience for rising sixth through ninth grade teens. Account Executive Lindsay Sutton and Senior Graphic Designer Colleen Simon led the teens through different activities including redesigning a famous logo and creating their own logo to help them discover their own personal brands. The campers’ visit to Kelly MarCom was part of ‘multi-media week,’ inspired by the statistic that teens spend an average of 72 hours per week interacting with some form of electronic media ranging from cell phones, video games and the Internet (and that number is growing fast). Tracy Jones, youth director for the Lee County YMCA, said that the experience at Kelly MarCom taught the campers a great deal about the communication industry and will be one of their most memorable trips of the summer.
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